Start-Up, Scale-Up, Grow-Up

Building a Business That Outlasts You

Now available. Straight to your doorstep. Out now — released 28 Nov.

This isn’t just another book on entrepreneurship—it’s a blueprint for those who dare to dream beyond the ordinary. Start-Up, Scale-Up, Grow-Up is a raw, real, and deeply personal guide to building a business that isn’t just about making money but about creating something that stands the test of time.

Written by Nayzel Sushil, a creative entrepreneur who went from the garage in South Auckland to building a seven-figure business, this book breaks down the why, how, and what of launching, scaling, and sustaining a business. Through personal experiences, lessons learned the hard way, and insights from over a decade of navigating the highs and lows of entrepreneurship, this book is for the dreamers, the creatives, the changemakers—the ones who refuse to fit the mold.

This book isn’t about theory. It’s about real-life execution. If you’ve ever felt like the odds were stacked against you, this book will show you how to turn every setback into a setup for something greater.

Why $48?

This book is priced at $48 as a tribute to where it all began—48 Station Road, South Auckland—the first street number of the road where Nayzel grew up in Papatoetoe. A reminder that no matter where you start, it’s about how you grow.

Pre-order now for only $48—this is the only time you’ll be able to get it at this price. After the pre-order window closes, it’s going up to $98. Lock in your copy now and be part of a movement that’s rewriting the rules of business.

Release Date: November 28, 2025 (Nayzel’s 32nd birthday).

As always—Be a Wolf & Keep Going.

How The Book is Organised

Start up

Start up, we lay the foundation for turning an idea into reality. This section explores the mindset of an entrepreneur, what it truly means to start something from scratch, and how to embrace uncertainty. You’ll learn to identify opportunities, think creatively, and develop a vision that has the potential to evolve into something impactful. Whether you’re launching from a garage or within a corporation, the journey starts with daring to dream.

Scale up

Scale up is where strategy meets execution. Here, we dive into the essentials of building a startup from the ground up—validating ideas, crafting solutions that solve real problems, and developing a minimum viable product. This section introduces key concepts like feedback loops, testing assumptions, and knowing when to pivot or double down. You’ll gain practical insights into structuring your business for success while staying adaptable in an ever-changing landscape.

Grow up

Grow explores how to scale a business while staying true to its purpose. We’ll discuss growth strategies, leadership, and navigating the challenges of expansion. From refining operations to creating a sustainable impact, this section covers what it takes to go beyond survival mode and build something that lasts. Whether you’re scaling a startup or leading change in a larger organization, the principles here will help you level up and create a legacy.

About the Author Nayz

Nayzel Sushil – Entrepreneur, Storyteller, Changemaker

Nayzel Sushil isn’t your conventional entrepreneur. From humble beginnings in a garage in South Auckland, he built Feature Studio, a thriving 7-figure creative agency that has helped countless businesses scale, thrive, and transform. His passion? Empowering dreamers, doers, and changemakers to break through limitations and create something bigger than themselves.

As the founder of the Be a Wolf Movement, Nayzel has dedicated his life to dismantling stereotypes, uplifting underrepresented voices, and proving that your past does not define your future. His work in multicultural weddings, branding, and digital storytelling has made an impact across Australia and New Zealand, bringing communities together through the power of creativity.

Nayzel is also the host of the Be a Wolf Podcast, where he shares unfiltered insights on business, entrepreneurship, and personal growth, drawing from his own journey of overcoming self-doubt, breaking free from societal expectations, and pushing through the hardest challenges—like running a 100K ultra marathon after years of struggling with fitness.

Now, he’s turning his journey into words with his upcoming book, “Start-Up, Scale-Up, Grow-Up”—a playbook for entrepreneurs who want to go beyond just making money and instead build something truly meaningful. With raw storytelling, hard-earned lessons, and practical frameworks, Nayzel is on a mission to help others navigate the wild ride of entrepreneurship with clarity, confidence, and purpose.

Whether you’re a start-up founder, a creative entrepreneur, or someone searching for your ‘why’, Nayzel’s story proves that success isn’t about where you come from—it’s about where you’re willing to go.